Everything Super Bowl 2018

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Everything Super Bowl 2018

Even though it is football’s biggest night, the Super Bowl is never just about the game played. In fact, as one of the most commercialised sporting events, the Super Bowl is a commercial phenomenon.

In what will go down in history as the coldest game, the Philadelphia Eagles squared off against the New England Patriots. Despite the odds stacked against them and the Patriots advantage of more Super Bowl appearances, the Eagles emerged victoriously.

The match ended with a final score of 41-33, making it the Eagles first ever Super Bowl championship! Incidentally, Nick Foles, who considered retirement two years ago was named MVP. He said: “I am speechless. To be part of this organisation, to be at this moment is something you dream about as a kid. We have wanted this for a long time, and I am just blessed to be a part of it.”

Eagles fans took to the icy cold streets of Philadelphia to celebrate this victory and damaged two light poles in the interim.

While it was a fantastic game to watch, the world wasn’t only concerned about the play. Social media was abuzz with Pink’s rendition of the American anthem and Justin Timberlake’s halftime show. Other topics that trended were the cost of food and of course the million-dollar ads that were aired. See below for more.



As of the biggest sports events in the world, the Super Bowl has a massive viewership and that means advertising during the show can run into the billions! So, when a black screen airs during commercials – it’s a pretty expensive error.

Other commercials included a Scientology ad, a Squarespace ad starring Keanu Reeves and a T-Mobile ad. But, the ad that sparked social media was from Ram, the car manufacturer opted to use Martin Luther King’s speech as the backtrack to the ad, and well, social media wasn’t having it.


Super Bowl Food

Super Bowl weekend is the second largest day of food consumption in America; it follows the massive Thanksgiving holiday consumption. So, naturally, the concessions would push up the prices of the food, this year the food was American excess at its finest.

Below are a few examples of the food that went on sale:

  • Simply string cheese for $4
  • Walking tacos for $18
  • Beef nachos for $16
  • Speciality cheese curds for $19
  • Cocktails in mason jars for $35

What would be a football game without fans trying to sneak in food though right, this year a fan got really creative? An Eagles fan was caught trying to sneak through security with wine in her bra; with such ridiculous prices, we can’t say we blame her.

In addition to the expensive cocktails, this year attendees enjoyed a J-TEA cocktail while listening to JT. Justin Timberlake, the shows halftime performer, is also known as JT, and this cocktail was a play on his name. The J-TEA cocktail compromised of old camp peach pecan whiskey, black tea and simple syrup; the drinks tagline was ‘mmm music to your ears’.