Revenue Growth for British Columbia Lottery Corporation’s Internet Gambling Site

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Revenue Growth for British Columbia Lottery Corporation’s Internet Gambling Site

Revenue growth report – Canadian provincial lottery operator British Columbia Lottery Corporation (BCLC) reported a double-digit growth for the financial year 2016/17.

There are three business arms in British Columbia Lottery Corporation – lottery, land-based casinos and online gambling. The revenue growth is a direct result of British Columbia Lottery Corporation’s slots offering on their online gambling site– PlayNow.com.

CasinosOnlineCanada_Blog_Revenue Growth_BCLC

Revenue Growth – the numbers

British Columbia Lottery Corporation’s net income for 2016-2017 hit a new record and exceeded the expectations set by the company. During the 12-month period BCLC’s net income hit CAD$1.34 billion, a 2 percent increase when compared to the fiscal year of 2015-2016.

PlayNow.com’s revenue growth contribution to BCLC was 16% higher than the previous financial year.

BCLC’s land based casinos have also displayed an improvement, with an income of CAD$1.86 billion! The amount is the combined income from BCLC’s 18 public gaming venues, two race-courses, 15 land-based casinos and six bingo centres.

Good with the Bad

Despite the overall growth, BCLC’s lottery business arm fell by 2%. According to BCLC, the loss stems from limited major jackpots in national lottery games.

PlayNow.com Growth

PlayNow.com is an online platform for CA gamblers and has a registered customer base of 370 thousand. The BCLC owned online gambling platform reached its growth primarily through “content innovation through continuous introduction of new content” and is also the reason why BCLC believes that PlayNow.com is growing so fast.

Successful partnerships with big names – NYX Gaming and NetEnt gaming software providers, lead to an increase in new content on PlayNow.com. Whether you choose to play in their land-based casinos or online at PlayNow.com – Canadian gamblers are to have a world-class gaming experience. Below are some of the online casino games that you can play at PlayNow.com

  • Online Keno
  • Sports betting
  • Online Bingo
  • Online Poker
  • Video Poker
  • Online Slots
  • Online Blackjack
  • Scratch Cards
2018-06-15T13:16:06+00:00